Chengdu, Sichuan -- (ReleaseWire) -- 11/03/2015 --A higher App Store Ranking for targeting keywords makes it far easier for people to find apps. In turn, this brings them more downloads. If they want to expand their audience by targeting users in different countries, they will find the one-click translation function highly useful; in just seconds their apps can be optimized for localized App Stores all around the world. Reviews are one of the many factors that influence their ranking in the App Store. The more positive reviews they get, the higher apps rank.
Ratings and reviews are all about gaining users' trust, but they also have an impact on rankings and where their app shows up in an app store search. App Store Optimization Proving that they have a direct effect is not simple, but the widely rumored algorithms used by the Store and Google Play do confirm their importance. They set up this test to see how an app's average ratings affect its position in search results. For each set of keywords, they noted the average rating of the first apps to appear. In particular, it collates every review containing a certain keyword, including the average rating for those reviews. This will give they a quick indication of what aspects of their app users like, and which features not so much. These insights can also throw up new keywords to target.
If they make any changes to their apps and if they update it or change price, for example —they can easily see the impact the change has, by looking only at reviews between two dates. If people don't like the changes they have made, it's easy to spot and gives they plenty of time to respond to the feedback users are giving they.
First Step:
First, there's the rank tracker, this allows they to view how their competition's ranking has changed over time, both at a category level and a keyword level. They can put a number of competitor rankings on one graph, as well as their own app, for easy comparison.
Second Step:
Second, they have the Keyword Spy tool. This lets they view the keywords their competition is targeting, as well as highlighting any keyword overlap between the two of them.
- Being found more easily by users on the app stores, due to the fact that App Store Search is source for people to discover new applications,
- Rank higher compared to competitors.
- Rank higher for specific keywords.
- Rank higher in Google's semantic search for applications.
- Create appealing graphics (icon, screenshots and promo video) to increase the chances of being downloaded.
In all, if publishers can improve the app name, keywords, icon, description, video, reviews etc then they can boost App Keyword Ranking a lot.
