Philadelphia, PA -- (ReleaseWire) -- 01/28/2020 --Gary Barbera said from the start, the Ram is unmatched in all categories and now it's official-Luxury Car of the Year! Yes, Car of the Year by Cars.com.
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Ram Dealership Philadelphia New Inventory | New Ram 1500 ...
AS REPORTED BY USA TODAY
ERIC D. LAWRENCE | DETROIT FREE PRESS
If you're surprised Ram would be in the discussion with Mercedes and BMW for the top luxury car of 2020, you'll be even more surprised by the winner of one such contest.
The Ram 1500 Limited and Laramie Longhorn trims are Cars.com's top luxury car of the year, beating offerings from both European blue bloods, not to mention every other automaker. In fact, it's the first time a truck has even been in the discussion, according to Jenni Newman, Cars.com's editor-in-chief.
"It's really kind of astounding, but if you've been in these trims and in this truck, you may not be that surprised that it won," Newman said. "This truck really blew us away."
The Ram website lists a Ram 1500 Laramie Longhorn Crew Cab 4X2 starting at $50,890 and a Limited Crew Cab 4X2 starting at $53,465, but extras and special packages would quickly add thousands to those prices. But value, according to Newman, is one of the keys to snagging the luxury car award.
The Ram website lists a Ram 1500 Laramie Longhorn Crew Cab 4X2 starting at $50,890 and a Limited Crew Cab 4X2 starting at $53,465, but extras and special packages would quickly add thousands to those prices. But value, according to Newman, is one of the keys to snagging the luxury car award.
So, what's so special about these Ram truck trims that they beat out the three-row 2020 BMW X7 and the Mercedes-Benz S-Class?
"It's a luxurious leather that's used. It's the genuine wood trim that you see around the cabin. It's the beautiful color combinations that you normally wouldn't see in your everyday car," Newman said.
The Laramie Longhorn even has a branding iron mark on the wood-trimmed upper glove box door.
"But the thing that stands out is the multi-media system. It's this really impressive, 12-inch tall system that allows you to display two different inputs."
That big screen lets you see what's playing on the stereo at the same time you're checking other functions.
"Ram has really set the bar," Newman said, noting that it'll be interesting to see if GM and Ford rise to the challenge the next time they redesign their pickups.
Not surprisingly, the award was cheered by a top Ram official.
"This award validates Ram's unrelenting efforts to deliver more comfort, refinement and value to our customers. The Ram 1500 Longhorn and Limited are examples of how we deliver the most luxurious pickups in the industry," Reid Bigland, head of the Ram brand for Fiat Chrysler Automobiles, said in a statement.
The award not only gives Ram bragging rights, but it should also help FCA's truck brand solidify its hold, behind the Ford F-Series, on the No. 2 U.S. sales slot, ahead of the Chevrolet Silverado.
As for the other Ram 1500 trims, Newman said they're nice, too, they just don't make the cut for this award.
Follow Detroit Free Press reporter Eric D. Lawrence on Twitter: @_ericdlawrence. Phoebe Wall Howard contributed.
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Learn More About Barbera Brands
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About Gary Barbera's on the Boulevard and his BarberaCares Programs
Gary Barbera's on the Boulevard proudly celebrates their 30th anniversary since swinging open the doors showcasing Dodge, Ram, Chrysler, Jeep and CPOV vehicles collaborating with it's own Philadelphia's Credit Connection- On-Site Instant Auto Credit. Over 1000 Vehicles including 300 Jeeps Cheap at one location. Barbera's on the Boulevard is recognized by FCA as Philadelphia's #1 volume dealer in both new and pre-owned vehicles for decades. Getting their start as a Dodge dealer has propelled them to be the #1 Dodge Dealer in 6 states, PA, NJ, DE, MD, VA, and WV since the start while receiving Chrysler's highest accolade J D Power certification.
The Barbera Culture, rooted in the belief that Business Comes Where it is Invited and Stays where it is Well Treated. The Barbera organization hires hospitality and trains talent instilling within every single employee the philosophy of guest hospitality, consistent service, and gratefulness for the client's most precious gift of their valuable time. Their proudest moments are when they are welcoming back families who have purchased 9-10 cars and who send their friends and family. The biggest compliment is the wonderful thoughtful gift of a referral of family and friends.
The Barbera family credits their parents with instilling the Barbera Culture of Hospitality, Family Values and Work Ethic. Their mother Rita Barbera, known to all as "Lovely Rita" was kind, socially conscious, and valued family and hardwork. Their father, Eugene Barbera planted the automotive seed through his business, Palm Auto, a carwash, gas station, auto repair and body shop center located in Fishtown before it bloomed into the sprawling area it is today. The Barbera Family would work for their father as children inspired by their father's work ethic and client satisfaction standards. Their dad said, "Hard work never hurt anyone but Aggravation sure will kill you."
Honored to be recognized with the prestigious Family Owned Business award for dual accolades; Gary Barbera's on the Boulevard for positively impacting their communities economically and BarberaCares for Community Service Excellence. On the heels of this crowning achievement Gary Barbera's on the Boulevard is recognized alongside industry icons 6ABC, QVC, and Comcast NBCUniversal for Corporate Philanthropy as the region's most charitable givers.
BarberaCares principles of Support, Enhance, and Inspire lead the way in community service including broadcasting their Don't Text and Drive Campaign- Keep the Boulevard Safe message to everyone, especially the young. Proud to be the inaugural partner of Governor Edward G. Rendell's Adopt-A-Highway state wide clean up initiative from the ground up, 1000's of Turkey and Winter Coat hand deliveries to underserved sections of the city such as Strawberry Mansion, massively leading the way in Solar Recycling Cans around the city. Support of Philadelphia's finest including P.A.L, honoring Veterans for their service and sacrifice. Of course 1000's of individuals, children, families, youth groups, churches and synagogues have been added to the list of those being assisted by BarberaCares over the 3 decades.
Their Philly famous mascot – the Barbera Bear can be seen lending a paw and entertaining during parades and community clean-ups. Gary Barbera's on the Boulevard is also known for where the Stars buy their Cars! It all began with Jim McMahon and Doug Pederson as a young Quarterback in the 90's with many, many stars in between and after. Now it's Coach Doug Pederson and he's been driving Barbera for decades! Now it's your turn. I would be remiss if I didn't ask you.... Is Barbera the Best... Boy I Guess!
