Gary Barbera, Barbera's on the Boulevard and His BarberaCares Programs Celebrate 30 Years in Philadelphia – A Philadelphia Icon
It began in 1989, three months before his 23rd birthday, Gary Barbera received his final approval from Chrysler for a Dodge dealership located in the Roxborough section of Philadelphia. It was not a gift wrapped ready to fly high undertaking. The modest Dodge dealership on Ridge Avenue had 4 previous owners in 5 years, all unsuccessful. Gary was prepared to start at the bottom and was determined to turn around the dealership along with Gene Barbera, his brother and a...
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