Using Experiential Marketing at Trade Show Booths to Increase ROI
Personalized experiences that create engagement are huge in marketing right now. Otherwise known as experiential marketing, this way of adapting the customer experience to engage them on a personal level encourages brand awareness, authority and loyalty. Consumers have adapted to this enhanced experience and now expect it from all of their interactions, including events like trade shows. The days of merely setting up a table with a stack of business cards and a sign-up sheet are fading.
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