Crowdfunding Successes Offer Hope for Creative Ideas from Entrepreneurs
In the days before the Internet, new ideas in the marketplace were often tested using focus groups -- an assortment of people in a room testing a product and giving feedback to make that offering more appealing to the masses. But today’s technology, which allows international collaboration and instant response to ideas, has birthed crowdfunding, a financial model to raise capital for business ventures by everyday people that provides grassroots funding to an initiative and thereby instant feedback – trumping...
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