E-Newsletters 1 year On: A Case Study of London Chamber of Commerce
In Summer 2006, London Chamber of Commerce and Industry (LCCI) signed to use the Marketing Innovation Group’s (MIG) email marketing communications package. The purpose was to produce a range of e-newletters which would ensure consistent branding and streamline their communication to existing members. They hoped to reach a wider range of members, reduce cost, and improve analysis by monitoring their online marketing efforts.
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