Now Available: Breakfast Cereals in Guatemala
Breakfast cereals is the smallest category in the bakery market, with a current value share of 6%. However, strong growth both in volume and value terms along with constant innovation makes this an emerging category in the Guatemalan market. In 2013 it had current value growth of 9% and sales of GTQ931 million. Innovation is stronger in flakes and children's breakfast cereals, which are the largest categories. In 2012 Kellogg's launched Krave a whole-wheat chocolate filled cereal for children,...
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