Sponsors Shift Into High Gear at Major Consumer Auto Shows
As the major consumer auto show season shifts into high gear, show producers in major cities, including Detroit’s North American International Auto Show (NAIAS), will be rolling out high-tech, place-based media platforms that not only streamline the ticket purchase process for the millions of expected show attendees, but provide a unique point-of-entry vehicle for brand marketers and sponsors to deliver brand messages via multiple 42” plasma video screens.
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