Report Published: "Wound Care in Japan"
Wound care in Japan grew by 1% in both volume and current retail value terms in 2013. The positive growth was led by sticking plasters/adhesive bandages while gauze, tape and other wound care continued to decline. The popularity of highly functional products and new launches in sticking plasters/adhesive bandages in the premium price range contributed to the positive performance of the category. In contrast, no innovative new launches or hit products were observed in gauze, tape and other wound care,...
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