GridQuire Labs Continues Growth, Expands Executive Team
Location intelligence is an explosive growth category for marketers, with its importance increasing exponentially, in line with the growth of mobile. Berg Insights predicts that location will become "ubiquitous" in mobile advertising worldwide, and BIA/Kelsey estimates that mobile will comprise over 11% of total local media spend by 2019 – with location representing a multi-billion dollar industry. As demand for location intelligent technology and expertise continues in advertising, GridQuire continues to also expand its leadership team with the hiring of...
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