Latest released the research study on Global Digital Video Advertising Market, offers a detailed overview of the factors influencing the global business scope. Digital Video Advertising Market research report shows the latest market insights, current situation analysis with upcoming trends and breakdown of the products and services. The report provides key statistics on the market status, size, share, growth factors of the Digital Video Advertising The study covers emerging player's data, including: competitive landscape, sales, revenue and global market share of top manufacturers are Google (United States), Yahoo (United States), Microsoft (United States), Facebook (United States), AOL (United States), Conversant (United States), JW Player (United States), Tremor International (United States), Verizon Media (United States) and Viant Technology (United States).
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Video advertising is the online display advertisements that consists of video within them. However, it is generally accepted that it refers to advertising which occurs before, during and/or after a video stream on the internet. The advertising units used in this instance are pre-roll, mid-roll, and post-roll and all of these ads units are like the traditional spot advertising on television. Also, often they are "cut-down" to be a shorter version than their TV counterparts if they are run online.
The Global Digital Video Advertising Market segments and Market Data Break Down are illuminated below:
by Type (Linear video ad, Non-linear video ads, Companion ads), Platform (Mobile, Desktop, Laptop), End-user Vertical (Automotive, BFSI, CPG, Education, Healthcare, Industrial, Media and Entertainment, Retail, Telecommunication and Information Technology-Enabled Services (ITES), Transport and Tourism, Others), Ad Placement (Pre roll, Mid roll, Post roll), Video Ad Experience (In Text Video, In Stream Video, In Banner Video)
Analyst at AMA have conducted special survey and have connected with opinion leaders and Industry experts from various region to minutely understand impact on growth as well as local reforms to fight the situation. A special chapter in the study presents Impact Analysis of COVID-19 on Digital Video Advertising Market along with tables and graphs related to various country and segments showcasing impact on growth trends.
Market Drivers
- Increase in Promotional Activities is Fuelling the Market
- Upsurge in Number of Internet Users