Filip Sedic Brings Professional-Level Skincare Treatments Into the Home
In launching FOREO, Bosnian-born Swedish inventor Filip Sedic challenged the established status quo of skincare by making professional-level treatments available to all. Once linked exclusively to high-end salons, or expensive products and tools, skincare was seen as a luxury that was beyond the reach of many. With FOREO, Filip changed that, bringing revolutionary beauty technology to a market that had remained unchanged for decades.
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