Heatmap Analytics: FastSensor Provides Important Insights for Retailers
Retailers have to be highly adaptable to changing customer behaviors, preferences, and shopping trends. The key to keeping up with these kinds of changes is collecting and analyzing relevant customer data. Brick-and-mortar retailers have traditionally relied on information like point-of-sale data, short customer studies with insights into brief time frames, or anecdotal information and intuition about daily operations to understand what is and what is not working in their stores. In contrast, e-commerce stores have granular, ongoing customer data readily...
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