USC Student Partners with Local Community to Launch His Brand, Performance Gum
In early October, Connor Byers, a student at The University of Southern California, launched his company Performance Gum, a caffeinated energy gum targeted at athletes for peak performance. Byers hopes to provide a way for athletes of all levels (and non-athletes too) to bring energy on the go, for whatever the situation calls for. The brand has taken off after Byers ran a fully-funded Kickstarter campaign this past summer.
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