Guerrilla Marketers Ask: Do Super Bowl Advertisers Have More Money Than Brains
The Super Bowl is exciting to watch, debate, and bet on. The news media O.D. on it for weeks. It makes for spirited conversation at the water fountain as well as in board rooms. Some of the commercials are a hoot. But does all of that excitement translate to a cost effective investment which will pay out for guerilla marketers seeking sales and ROI? For small companies, the Super Bowl provides a template for what to watch for when considering...
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