i on Women Study Reveals Marketers Miss the Mark Communicating with Women
A recent study by Insights in Marketing, LLC’s i on Women team reveals that marketers are failing to connect with female consumers. The survey of 1,300 women found that 91 percent of women do not feel as though marketers are marketing effectively to them. Considering that women control more than 80 percent of purchases across a range of categories, marketers are missing a valuable opportunity.
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