Sales Leadership Development Firm United Sales Resources New Ebook Looks at the Evolution of Social Selling
United Sales Resources, a sales leadership development firm, published a 10-part ebook this summer that argues against commonly held beliefs about social selling. "Managing a Social Sales Team," by USR President, Matt McDarby and co-author, John Golden, argues that social selling is not as revolutionary as it may seem. McDarby and Golden propose that selling through social sites, including social media platforms and review websites, is an evolution in sales, but that the essential techniques used in social selling are...
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