Trulia Study Confirms That a Bargain Is Not Necessarily a Bargain
Recently, the residential real estate site Trulia conducted a study on whether homes labeled as bargains were actually bargains when measured using quantitative factors. To no one's surprise, the study revealed that bargains were not necessarily bargains. Given the usual home buyer reaction to such deceptive language, real estate professionals should see this as a reminder that successful real estate marketing is based on a serious commitment of time and effort rather than the best collection of sales gimmicks.
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