Lean CRM Functionality in Automation.com Features Commence Corporation
Larry Caretsky, President of New Jersey-based Commence, (www.commence.com/mfg) developers of a stand alone industrial CRM solution, suggested that most ERP companies offering CRM have short-falls. According to Caretsky, “Managing the sales cycle and sales representative performance, marketing campaign management and integration with customer support are not provided by ERP tools.”
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