dmexco 2017: 3M & Eyefactive Present Interactive Digital Signage
By help of a newly developed app, visitors could compare real life products digitally as soon as they were placed on the display of a multitouch table. No matter whether skin care products, smartphones or exquisite spirits - the objects were detected at their specific position and corresponding information was displayed. Whenever several products of the same category lay on the display, a comparative table opened between them. This "product presentation of the future" can be deployed at point of...
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