Fairfax, VA -- (ReleaseWire) -- 12/18/2018 --321 Web Marketing, a Northern Virginia insurance marketing agency, released a blog post educating readers on how to increase user engagement. Improved engagement through insurance marketing can result in more clients and increased revenues, helping business owners grow their companies.

Increasing user engagement is a valuable way to grow your business. People who spend more time on websites are more likely to learn about the business and feel comfortable purchasing insurance services from it. Static sites that are difficult to navigate and find have lower volumes of user engagement, while dynamic sites that ask readers to sign up, click, or otherwise interact with the business have a better chance of retaining new clients. It is therefore important to keep client engagement in mind when developing an insurance marketing plan.

Insurance agencies can increase user engagement on their website through several popular marketing techniques. Optimizing their websites for SEO and user-friendly engagement not only helps search engines find their sites, it helps users understand what they can expect from clicking on a link and invites them to spend time exploring the site. Researching keywords can help businesses capture valuable audience segments and inform their website content. Creating engaging, relevant content helps show potential clients that your agency will be able to meet their needs. Email marketing can also increase user engagement, as each newsletter can be customized to address the needs of specific demographic segments. Finally, calls to action and customized landing pages ensure that readers take the initiative to get in touch right away and that they find exactly what they need when they click through.

Speak to 321 Web Marketing for more information and to schedule a free insurance marketing consultation. The agency customizes marketing plans using a wide range of techniques, including email, social media, content, and SEO marketing, among others. These plans are designed to boost user engagement, increase qualified leads, and provide each client with increased web traffic and revenue. 321 Web Marketing can be contacted online at https://www.321webmarketing.com/ or by phone at 703-810-7557. The agency is headquartered at 3925 Old Lee Highway, Suite 53-C, Fairfax, VA 22030.