Echo Farrell brings area knowledge and customer focus to new team

Scottsdale, AZ -- (ReleaseWire) -- 04/25/2007 -- Echo Farrell, a licensed Realtor who specializes in the Scottsdale, Phoenix and Paradise Valley areas, has joined the Keller Williams Realty team.

Farrell announced the move recently on her newly redesigned full-service Web site – azsonorahomes.com. By combining her knowledge of the Greater Phoenix area and more than 20 years of marketing experience with the proven support system of Keller Williams, Farrell feels the move will be a ‘win-win-win’ for her, Keller Williams Realty, and, most important, her real estate clients.

“Ultimately, this is a move that makes sense for everyone,” Farrell said. “The incredible support of Keller Williams – the administrative assistance, the marketing resources, the ongoing educational opportunities – will enable me to spend even more time and effort working on behalf of my clients.”

While Farrell is new to the Keller Williams team, she is certainly not new to the expanding Scottsdale Real Estate business. As one of the leading Realtors in the region, she has utilized her mastery of contact negotiations and unwavering customer focus to make her clients’ real estate dreams come true for nearly a decade. Though her team may be changing, Farrell is very clear that her customer approach will not.

“My clients can expect the same energetic, driven and friendly Echo,” she says smiling. “My number one goal is to help my clients purchase and/or sell their homes, and to do so in a process that is smooth, profitable and as stress-free as possible. None of this will ever change. In fact, my affiliation with Keller Williams will afford me even more time to help my clients.”

Those wishing to learn more about Arizona’s home market, or wishing to purchase or sell a home, can visit Echo’s full-service web site at www.azsonorahomes.com or contact Echo Farrell directly at 480-948-3338 or echo@azsonorahomes.com

Keller Williams Realty Inc. is the fourth largest real estate franchise operation in North America, with nearly 600 offices and 72,000 associates in the United States and Canada.