London, UK -- (ReleaseWire) -- 05/11/2010 -- As a specialist for modern contract furniture, GO IN UK Ltd. has recently opened its London office. Apart from Paris, Vienna and Berlin, London is now the fourth location, where hoteliers, restaurateurs and entrepreneurs have the opportunity of meeting the expert team of GO IN and its range personally.

In time for the opening of the London branch, GO IN has developed an online store specifically for restaurant and contract furniture that is unique in its variety and sets completely new standards with its intelligent product configurator. The international shopping portal allows users to create customised products and combinations and find the right colour, shape and size for any space. A gallery with modern atmospheric photos from Dubai, Vienna, Paris, Berlin and Budapest is planned to provide inspiration for many furnishing ideas.

The new shop makes it easy to design furniture. Users can quickly find the items they want, such as chairs, tables, barstools, armchairs, modular bench systems and matching accessories, in the products section. Products are presented comprehensively and clearly, showing all relevant possible combinations. For example, a user wanting to develop a customised barstool can choose from dozens of bases, pillars and tops in practically unlimited colours, shapes and materials in the configurator. GO IN provides this level of diversity in all product areas. All price information and technical data is displayed for each new combination.

Visitors to will find a well laid-out store that is both attractively and intuitively designed, boasting hundreds of thousands of possible product configurations, great offers, detailed product information and the highest service levels. The new portal allows users to see inside GO IN showrooms in Landsberg, Berlin, London, Vienna and Paris and provides country specific contact details and information on GO IN’s trade fair service, express and sample delivery and whether products are certified as flame retardant, for example. Promotions, special offers and a regular, informative newsletter ensure a successful, varied shopping experience.