Content Development, Instant Viewer Feedback And Detailed Demographics Raise The Stakes For Reality TV

Orinda, CA -- (ReleaseWire) -- 06/05/2014 --The all important Sizzle Reel, a time honored video presentation format designed to pitch characters and concepts to television networks, may be going the way of the movieola, as so-called YouTubers continue to break the code for the immensely successful unscripted television genera.

In Santa Monica this week, Real Screen West is the hot topic, as the West Coast's most important and valuable unscripted entertainment conference is in full swing. Reality TV Superstars including Cee Lo Green and Howie Mandel were among headliners on opening day of the event.

Meanwhile, everywhere else on Earth, YouTubers continue to democratize the unscripted entertainment industry through their online exploits and deep connection with viewers on YouTube, the world's fourth most popular website. Virtually anyone can create and publish content on any topic. Reality Entertainment is no exception.

Among more successful, up-and-coming YouTubers is "CoasterDad" Will Pemble, the now-famous "World's Coolest Dad." Pemble built a roller coaster in the backyard for his kids, and documented the process on his YouTube Channel and website. Through his videos, blog, and worldwide news coverage, The CoasterDad Project has been seen by millions. "Everyone I know personally loves The CoasterDad Project," says Pemble, "I had no idea so many people I never met would love it too."

Pemble's rise to fame has been sudden, and he's using his newfound celebrity to teach science and math to kids. "When things started to take off, I worked more on standardizing format and delivering content on a more professional schedule. That has paid off bigtime," stated Pemble. "How cool would it be to bring Physics, Family and Fun to Kids Everywhere through an actual TV Show!"

"YouTube is an amazing way for reality talent to grow, develop, be discovered, and make the jump to television," says Ife Okwuldili, Vice President of Development at WAG TV, which produces shows for various U.S. and international broadcasters. "YouTubers like CoasterDad Will Pemble are building brands online, analysing performance, and honing character and storyline like never before. Improvements in analytics over the last year have taken even much more of the guesswork out of the process."

About WAG TV
WAGTV is a leading international producer of TV shows, producing and distributing high-quality, high-rating returnable series for many of the world’s major broadcasters. WAGTV has been listed among REAL SCREEN's global top 100 media companies, based on a survey of the top 70 broadcasters world-wide, and was listed among Britain's top ten TV production companies in an industry poll conducted by REAL SCREEN magazine. WAGTV is the largest single supplier of programs to Discovery Networks International.

About The CoasterDad Project
What began as a father-son backyard project has grown into a worldwide science education phenomenon. The well known story of how Will Pemble created The CoasterDad Project when his son asked him to build a backyard roller coaster, looks to be just the beginning of Pemble's journey into the world of "Physics, Family and Fun. The CoasterDad Project offers ideas, information, and products in support science education and family."