In-stream and digital video advertising momentum rolled forward 52.1% in 2012 to $7.6 billion, capping off a nine-year CAGR run of 62.5%, with more growth ahead, concludes this data rich inventory and spend report.

Portland, OR -- (ReleaseWire) -- 06/05/2014 --In-stream and digital video advertising momentum rolled forward 52.1% in 2012 to $7.6 billion, capping off a nine-year CAGR run of 62.5%, with more growth ahead, concludes this data rich inventory and spend report. Presented is a systematic, data-driven study of this flourishing market sector by format and platform.

See full report at: http://www.analyzefuture.com/in-stream-and-digital-video-advertisin-market

The ecosystem's twin pillars, in-stream and in-page formats, own a combined 86.7% share of the sold market. Third-party video ad networks cleared a 21.4% piece of the $2.5 billion in-stream total.

Research data explains notable adjustments being made to available in-stream inventory (pre/mid/post-roll), and corresponding media spend specifically, by site, network, channel and service.Expansion of mid/post-roll inventory supporting premium broadcast network properties, cable channel sites, allocated inside Hulu and YouTube (the latter seen across all themed and partner channel content) has been pronounced.

As a result, in-stream insertion frequencies have increased over the past year, and now stand at 1-to-1.04 (or 1-to-2.72 when including YouTube), up from 1-to-1.6 in 2011.

Table Of Contents:
EXECUTIVE SUMMARY
In-Stream and Digital Video Advertising Expands to a $7.6 Billion Market in 2012
In-Stream and Digital Video Media Spend: 2003 - 2015
In-Stream Video: Pre/Mid/Post-Roll Inventory is Expanding
YouTube's Tech, Gaming, Beauty & Fashion Partner Channels Have Higher In-Stream Insertion Frequencies, Lower Allocation of Skippable Inventory
Emerging Platforms and Market Segments Capture 10.3% of In-Stream and Digital Video Media Spend in 2012
Mobile Video Advertising Terms and Definitions
PC/Digital Video Advertising Terminology and Definitions
SECTION ONE
In-Stream and Digital Video Advertising Expands to a $7.6 Billion Market in 2012
In-Stream and Digital Video Media Spend: 2003 - 2015
In-Stream and Digital Video Media Spend by Platform and Format: 2003 - 2015
In-Stream and Digital Video Media Spend: Annual Growth Analysis: 2004 - 2015
SECTION TWO
In-Stream Video: Pre, Mid, Post-Roll and In-Screen Overlay Analysis
Pre/Mid/Post-Roll Video Media Spend: 2003 - 2015
Mid-Roll Inventory Increased Significantly in 2012: In-Stream and Digital Video Media Spend Up by 63%
Pre/Mid/Post-Roll Inventory and Media Spend: 2003 - 2015
Pre/Mid/Post-Roll Video Inventory and Media Spend: 2003 - 2015
The In-Stream Media Market Has Been Characterized by Double-Digit Inventory and Media Spend Growth Over the Period 2003 - 2012
Pre/Mid/Post-Roll Inventory and Media Spend Growth Comparison
In-Stream CPM and Video Inventory Pricing Shifts: 2007 - 2012
SECTION THREE
In-Page/In-Banner Video Inventory and Media Spend Analytics: Inventory and Media Spend Growth Align
Impressions Rise by 35.4%; Media Spend Tracks in at 36.8% in 2012
In-Page Video Impressions and Media Spend: 2003 - 2015
In-Page/In-Banner Video Ad Serving Platforms: Impressions Served 2008 - 2012
In-Page/In-Banner Video Ad Serving Platforms: Media Spend 2008 - 2012
SECTION FOUR
Emerging Platforms: Mobile, Social, OTT/VOD Video Inventory and Media Spend Analytics
Emerging Platforms and Market Segments Capture 10.3% of In-Stream and Digital Video Media Spend in 2012
In-Stream and Digital Video Media Spend Share by Platform and Format: 2003-2015
Mobile Video Media Spend Jumps 235% in 2012
Mobile Video Media Spend: 2009 - 2015
Mobile Video Advertising Networks and Ad Clearing Platforms: Filled and Billed Inventory: 2009 - 2012
Mobile Video Ad Networks Supporting Video Formats Exclusively Have Higher Fill Rates
Mobile Video Advertising Networks and Ad Clearing Platforms: Fill Rates 2009-2012

See detail 'Table Of Contents' at http://www.analyzefuture.com/in-stream-and-digital-video-advertisin-market/table-of-contents

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