Westchester, NY -- (ReleaseWire) -- 02/24/2015 --Blue Chip Public Relations, Inc., an earned media company specializing in working with financial companies across the country, announced it has been retained by EQIS Capital Management, an asset management and financial technology company in San Rafael, California, to earn media coverage for the new book, Mutual Funds Exposed, by its Chief Financial Strategist Dr. Kenneth Kim and Chief Investment Officer William R. Nelson, as well as for the company and its offerings to investment advisors and their clients.

According to Scott Winters, Co-founder and CEO of EQIS Capital Management, "Financial advisors and their clients, who are mostly individual investors, continue to see the negatives in holding mutual funds. Instead, they are embracing separately managed accounts as a means to having direct investments and ownership of individually tailored portfolios. To build on this momentum, we have retained Blue Chip Public Relations because of its strong ties with the financial media, first-hand knowledge of financial services, and proven media results."

Bill Bongiorno, President of Blue Chip Public Relations, stated, "We are pleased to be working with EQIS to gain media attention for the new book as well as its other newsworthy endeavors. So far, articles with EQIS Capital and Dr. Kim have appeared in USA Today, FORBES, Barron's, Marketwatch, thestreet.com and many others."

EQIS Capital Management is a Turnkey Asset Management Platform (TAMP) that can provide separate account management through direct investments in the stock market coupled with low cost ETF strategies. In addition to managing money in-house, it has outside specialty managers who have passed EQIS's stringent due diligence process. For more information visit http://www.EQIS.com.

About Blue Chip Public Relations, Inc.
Blue Chip Public Relations, Inc. is a public relations agency based in South Salem, NY, founded in 2004, which specializes in earning media coverage for its financial advisor, private money manager, mutual fund and other financial services clients. More information is available at http://www.bluechippr.com and at twitter @bluechippr.com, LinkedIn or Facebook.