Global beauty giant Avon has commissioned a range of preview digital iBrochures from the Marketing Innovation Group (MIG). The campaign of three evaluation iBrochures will allow Avon agents to preview, order and provide feedback on new products in advance of their release to market.
Knutsford, Cheshire -- (ReleaseWire) -- 06/19/2007 -- By releasing product information to agents in advance of their general release, and then providing detailed analysis of the agents’ feedback, the upcoming campaign is set to produce invaluable information relating to potential customer preference. It will, therefore, be a crucial source of information influencing supply chain and procurement, as well as sales and marketing, decisions. The quality of the feedback will be enhanced by the inclusion of online research icons within the iBrochure and links to a unique online survey set up with MIG’s iSurvey tool.
The Avon campaign illustrates one of the many ways in which MIG’s Intelligent Marketing Toolkit can add value to organisations. This value is leveraged through the eCRM system that sits behind iBrochures and collects information through the WoW (Who or What) platform, a real-time reporting suite. WoW is able to inform on the browsing, purchasing and in this case, product preference behaviour of customers down to an individual level.
Stephen Sumner, Commercial and Development Director of MIG commented, “We are thrilled to be working with Avon on this project as it has extended the scope within which iBrochures and the WoW platform are valuable to businesses.”
The Marketing Innovation Group (MIG) is an award-winning digital direct marketing organisation, offering a unique 'Customer Farming' multi-channel strategy, intelligent data and communications solutions using its own software, the 'Intelligent Marketing' toolkit. Their unique solutions have already benefited the likes of Asda, Center Parcs, Debenhams, M and M Direct, Stanley Casinos, The Pier, Woolworths, Viking Direct and Xerox. For more information and additional images on the Marketing Innovation Group please visit www.m-i-g.com, or contact Conrad Morris by phone on 01565 653000, Stephen Sumner on 07904 948 456 or email on conrad.morris@m-i-g.com
Avon is the world’s leading direct seller of beauty and related products. The organisation markets to women in over 100 countries worldwide through over 5 million independent sales representatives. For more information on Avon and its products please visit www.avon.uk.com.