Burbank, CA -- (ReleaseWire) -- 12/21/2012 --The 777 eCigs line of electronic cigarettes have been available on the Internet, and in select retail, tobacco, and convenience stores since last July. Beginning Saturday, December 22, 2012, they’ll also be for sale direct to the public. That’s when 777 eCigs officially opens its doors at their new retail outlet and warehouse located at 3110 W. Burbank Blvd. Burbank, CA.

As part of 777 eCigs Burbank storefront’s Grand Opening, they’re offering 20% off its entire line of ecigs and accessories from December 22 – 31st for in-store purchases. Visitors coming by the store between the hours of 10am to 8pm Monday through Saturday and 10am to 5pm Sunday can browse, purchase Gift Cards as part of their holiday shopping, or enjoy a taste-test from 777 eCigs’ many cartridge flavors.

777 eCigs offers a wide assortment of signature flavor cartridges, a variety of disposable and e-cigarette starter kits, and ecig accessories. Cartridge flavors (with nicotine and nicotine free) include watermelon, very berry and vanilla, as well as classic tobacco and menthol flavors. They recently added two new e-liquid flavors: peach and chocolate banana.

Cartridge flavors and taste is a noted differential between ecig brands. Lowenthal reports, “The flavor and taste of our e-cigarette cartridges was the most important factor to us and we spent endless hours testing products to offer the best products available. In addition, all e-liquid offered under the 777eCigs brand is manufactured by the most well-known and respected companies in the industry.”

It seems the hard work that 777 eCigs put into development and the decision to surpass consumer’s highest expectations is paying off, both in consumer’s minds as well as e cigarette reviewer’s.

Smoken Joey’s 777 eCig review offered the accolade, “777 eCigs is definitely a Thumbs Up eCig with good quality components and one of the best warranties (if not the best) in the industry. This is mainly due to the cartridge warranty they offer. Their customer service is great and I also rate it one of the best in the industry.”

Always on the move, 777 eCigs is also branching out into new territory as far as tobacco smoking alternatives too. Scheduled product releases include a line of eCigars, called Triple Seven Crown Series Disposable eCigars —and the much anticipated 777 electronic hookah is expected to be out in late December.

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About 777eCigs:
777 eCigs / 777 Products LLC, an electronic cigarette company based in Burbank, California, offers an electronic cigarette brand engineered to exceed industry standards and with the wide variety of flavors and looks consumers demand. The 777 eCigs product line now includes eighteen signature ecig cartridge flavors (with nicotine and nicotine free). Electronic cigarette users enjoy a variety of flavors, like watermelon, very berry and vanilla, as well as classic tobacco and menthol flavors. Cartridges are available in everything from 5 packs to discounted 20, 40 and 80 pack options, as well as e-liquid and blank cartridges you can manually fill.