Portland, Oregon -- (ReleaseWire) -- 09/08/2014 --The Food traceability (tracking technologies) market is growing at a healthy rate with increasing awareness about food safety among governments and consumers. Governments across the globe are making regulations to track food as it is directly concerned with consumer health. An outbreak of food borne disease can have a direct impact on the national budget and the governments want to avoid. In the U.S., the Food and Drug Administration is responsible for making food traceability laws as it is estimated that 3,000 people die every year due to food borne diseases.

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However, the food traceability requires some investment on the part of the various stakeholders of the supply chain. It has been observed that small stakeholders are not actively participating in the traceability which disrupts the flow of food tracking. It is a challenge for big players to create awareness to encourage participation from these small players.

KEY BENEFITS:

-Enable informed decision-making process and offer market analysis based on current market situation, expected future trends and market intelligence

-Analyze the market based on various segments and also forecast the market from 2013 to 2020 with 2012 as base year

-Identify key investment pockets for various applications, technologies, equipments, end-users and geographies

-Identify key players and their strategic moves

-Offer implications of the regulations across countries and their impact on the market

-Assess and rank the top factors that are expected to affect the growth of the market

-Examine and evaluate market trends to provide deep-dive intelligence into every market segment

-Competitive analysis to effectively plan and execute business plan

-Micro level analysis based on application, technology, equipment, end-users and geography

MARKET SEGMENTS:

GLOBAL MARKET, BY APPLICATION:

-Meat
-Fresh food produce
-Dairy products
-Beverages
-Fisheries
-Other

GLOBAL MARKET, BY TECHNOLOGIES:

-RFID/RTLS
-GPS
-Barcodes
-Infrared
-Biometrics

GLOBAL MARKET, BY EQUIPMENT:

-Smart PDAs
-Thermal printers
-Two dimensional and1D scanners
-Tags and labels
-Sensors
-Other

GLOBAL MARKET, BY END-USER:

-Food manufacturers
-Warehouse/pack farms
-Food retailers
-Defense and security departments
-Other government departments
-Others

GLOBAL MARKET, BY GEOGRAPHIC:

-North America
-Europe
-Asia
-ROW

KEY AUDIENCES:

-Food traceability technology manufacturers, dealers, and wholesalers
-Food manufacturers, retailers, warehouses, defense & security departments and other government departments
-System integrators and software vendors
-Research institutes

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