ReleaseWire

The Big Red Book 2 saw an advance in Woolworth’s multi-channel approach to sales through the commission of an iBrochure, a digital version of the book that allowed customers to browse and purchase from the book online. While adding another string to the Woolworth’s multi-channel bow the Big Red Book iBrochure also provided a unique insight into customer purchasing behaviour through eCRM system linked to the iBrochure.

Global beauty giant Avon has commissioned a range of preview digital iBrochures from the Marketing Innovation Group (MIG). The campaign of three evaluation iBrochures will allow Avon agents to preview, order and provide feedback on new products in advance of their release to market.

Having exhaustively tested The Marketing Innovation Group’s (MIG) iPublisher platform over the past 12 months, The Pier has extended its contract with MIG to provide iBrochures into the future. The iBrochures are distributed to the Pier’s email database and through an animated link on their website home page.

The Marketing Innovation Group (MIG) is pleased to announce, following a detailed review of M and M Direct’s digital marketing activity, they have entered in to a new two year agreement extending the range of services provided by MIG.

Kolbrener, Inc. recently completed the Discovery and Strategy phases of its Brand Evolution ProcessSM for SiteHawk, a company that provides Web-based solutions, software and support for MSDS management and chemical safety compliance. SiteHawk has now contracted Kolbrener to implement recommendations in the marketing and branding consultancy’s Strategic Integrated Marketing Report. According to CEO Mike Kolbrener, the firm is currently working on a suite of identity materials, an interactive capabilities brochure, and a multi-functional template. Future projects include revamping SiteHawk’s Web site.

Kolbrener, Inc., a marketing and branding consultancy specializing in fast-growth technology companies, has promoted George Potts to Vice President – Marketing.

In an increasingly fragmented messaging marketplace, sometimes making the biggest splash requires a customized mobile marketing solution that rolls with the terrain, no matter where those marketing efforts take you. That’s the specialty of EventPro Inc., an Indianapolis based mobile marketing and event management company specializing in the creation, customization and deployment of unique mobile marketing vehicles like vans, trailers and signature busses.

Roxanne Joffe, President of CAP Creative, announced today that Dorothy L. Carlin has been chosen to be Director of Market Development for the Sarasota-based firm. Carlin, who worked for the past five years as a Senior Account Executive at Clarke Advertising, another Sarasota Advertising Agency, brings experience to CAP that includes a Journalism Degree from Drake University (Des Moines) and a St. Louis division of the world-renowned Advertising Agency, J. Walter Thompson. At JWT, she worked on the BJC Health System and Tenet Healthcare accounts as well as account supervision, national media planning and communication strategy for Edward Jones.

Since the launch of MarketingCrossing (www.marketingcrossing.com) on Tuesday and AdvertisingCrossing (www.advertisingcrossing.com) in March, thousands of outstanding advertising and marketing positions at leading U.S. employers, including many Fortune 500 companies, have been made accessible to countless job seekers online.

The industry changing success of ingage’s proprietrary technology has been featured in the national trade publication 1to1Magazine and awarded the coveted Davey Award – recognized as the “Oscar” of the direct marketing industry.

Darren Allen-Dunn announced today that the much-speculated Darren Allen-Dunn Lifestyle would launch in the fall of 2007.

Small business owners, internet marketers and business professionals are now more equipped to handle the marketing challenge of building a strong personal branding identity. In the ever changing business atmosphere a consistent and strong brand identity is vital. The primary problem that business professionals face is developing what their identity really is, and how to convey their identity into successful business tools such as business cards. The emphasis is placed primarily on business cards as they are a standard advertising practice that is often under recognized for its selling abilities. The business card must be professional and consistent with the business and person they represent.

Developing Relationships through Education And Mentoring (D.R.E.A.M.) a local nonprofit organization that provides assistance to at risk youth, is hosting a "A Night of Big Dreams" a fundraising event to be held Friday, April 13, 2007, at The Rococo Theatre in Lincoln, Nebraska.

TEB Media LLC (http://www.tebmedia.com), a leading provider of public relations and marketing services for small to mid-sized organizations, has announced it has acquired the assets of Lake-Effect Design LLC, a Wisconsin based provider of creative, affordable marketing solutions. Heather Blish, the founder of Lake-Effect Design LLC has joined TEB Media LLC as the Vice-President of Marketing. Financial terms of this transaction were not disclosed.

Flexta.co.uk has been selected to provide a series of SMS marketing campaigns on behalf of leading UK job board – theACCOUNTANCYjob.com – part of the TipTopJob.com global portfolio of recruitment websites.

The president and CMO of a Phoenix-based marketing and communications consulting company – Solutions Marketing & Consulting LLC – has recently been appointed to two international nonprofit positions. Elaine Fogel will serve as the chair of the American Marketing Association’s nonprofit special interest group, connecting almost 800 marketers working for, or serving, the nonprofit sector in North America. She is currently an officer of the AMA Phoenix chapter board.

Marketing expert Janice Jacobs has published a free ebook, entitled, “The Lousy Writer's Guide to Writing Persuasively,” available for download at www.LousyWriter.com. Inside, readers learn how to write persuasive promotional copy to convert browsers into buyers and boost company sales.

This week the Small Business Netcast’s panel, consisting of Daniel Jones, Heather Blish, Todd Lohenry and Susan Ray, converged in Oshkosh, WI at the Oshkosh Chamber of Commerce's Business Expo 2007 for their first recording in front of a live audance. During this week’s show, the panel discusses the benefits and drawbacks of participating in local business expos and larger industry trade shows.

On January 20, 2007, a proud Samuel Servedio announced to the world of his joining forces with network marketing superstar Sarah Smith from Matt & Smith Co. “I have been working closely with Sarah now for the past two years,” Samuel boasted, “and in that time she has brought so much flavor and originality to our team. I am proud to take her hand as my business partner.”

This week the Small Business Netcast’s panel, consisting of Daniel Jones, Heather Blish, George Roberts and Susan Ray, will be joined by Scott Orsulich who is the Commander-In-Chief of the Customer Service Army (http://www.customerservicearmy.com/). Mr. Orsulich will be discussing his company and how consumers can help businesses to provide “Medal Winning” customer service.

Winn Technology Group, a leading marketer of business-to-business technology products and services, recently announced at its monthly meeting that Sheri Mitchell is Employee of the Year for 2006.

This week the Small Business Netcast’s panel, consisting of Daniel Jones, Heather Blish and George Roberts, will guest produce the FeedBurner Podcast presented by FeedBurner (http://www.feedburner.com). The panel will discuss feeds and their importance for small businesses and users alike as well as discuss the services FeedBurner offers with Jake Parrillo, a member of the FeedBurner Publisher Services Team.

The fast-growth experts at Kolbrener were called upon to help PureSafety, a pioneer and leader in the development and delivery of online compliance and risk management training solutions, evolve their brand through a major acquisition.

This week the Small Business Netcast’s panel, consisting of Daniel Jones, Heather Blish and George Roberts, will be joined by Troy White who is the President of SmallBusinessCopywriter.com (http://www.smallbusinesscopywriter.com/). Mr. White will be discussing how to use text to effectively get your customers to buy.

This week the Small Business Netcast’s panel, consisting of Daniel Jones, Todd Lohenry and Heather Blish will be joined by the shows newest panel member, Susan Ray, who is the Director of Business Development for N-Centives Rewards Program (http://www.n-centives.com/).